Teaching an old dog new tricks in technical SEO

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BringFido is the leading pet travel and lifestyle brand, with more than 250,000 pet friendly places and points of interest.

The Challenge

SEO was already the company’s #1 acquisition channel. However, much of its traffic was not monetizable and the marketing team required a commercial content strategy to better match search intent with revenue outcomes.

The Work

Dune7 provided BringFido with a comprehensive technical audit, followed by a competitive analysis that analyzed content gaps and opportunities. The outcome was a content strategy and editorial calendar that helped focus internal content marketing priorities.

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Solutions Applied

Technical SEO

Competitive Analysis

Discovery & Content Gap Analysis

Content Strategy

Results

67% increase in organic search traffic

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Clarity in a constantly
shifting landscape

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