Helping a destination stay relevant during difficult times
CzechTourism is the national DMO for the Czech Republic.
The Challenge
The United States is a top source market for the Czech Republic, with record growth in 2019. However, due to the pandemic, travel had ceased and the destination needed to stay relevant and maintain brand awareness, without encouraging immediate travel.
The Work
Dune7 created an original and inspiring consumer-facing video series, Stories of Resilience, featuring local Prague business owners and artists. All footage was shot on-scene in Prague during a very difficult time for the travel industry.
Solutions Applied
Creative
Direction
Video
Production
Content
Production
Outreach &
Digital PR
Results
Produced a hero asset to drive crisis communications strategy
Thousands of views in the first weeks of campaign
Featured on Travel Massive — 60,000 global members
Clarity in a constantly
shifting landscape
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