Helping a destination stay relevant during difficult times

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CzechTourism is the national DMO for the Czech Republic.

The Challenge

The United States is a top source market for the Czech Republic, with record growth in 2019. However, due to the pandemic, travel had ceased and the destination needed to stay relevant and maintain brand awareness, without encouraging immediate travel.

The Work

Dune7 created an original and inspiring consumer-facing video series, Stories of Resilience, featuring local Prague business owners and artists. All footage was shot on-scene in Prague during a very difficult time for the travel industry.

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Solutions Applied

Creative
Direction

Video
Production

Content
Production

Outreach &
Digital PR

Results

Produced a hero asset to drive crisis communications strategy

Thousands of views in the first weeks of campaign

Featured on Travel Massive — 60,000 global members

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Clarity in a constantly
shifting landscape

Stay In Touch

41 Flatbush Avenue
Brooklyn, NY, 11217

+1 212 380 8291

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