Teaching an old dog new tricks in technical SEO

BringFido is the leading pet travel and lifestyle brand, with more than 250,000 pet friendly places and points of interest.

The Challenge

SEO was already the company’s #1 acquisition channel. However, much of its traffic was not monetizable and the marketing team required a commercial content strategy to better match search intent with revenue outcomes.

The Work

Dune7 provided BringFido with a comprehensive technical audit, followed by a competitive analysis that analyzed content gaps and opportunities. The outcome was a content strategy and editorial calendar that helped focus internal content marketing priorities.