Brand Strategy

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Tenon Tours is a boutique operator of customized journeys to the most fascinating destinations in Europe. 

 

 

The Challenge

Despite recent sales growth, the company lacked a cohesive brand narrative and consumer-facing communication guidelines for sales and marketing teams. As the client prepared to launch new destinations, Tenon’s executive team tasked Dune7 with a brand audit and creation of a brand strategy.

The Work

Dune7 conducted in-depth workshops with Tenon executives and staff and then produced a full brand strategy and tone of voice guidelines. This culminated in a repositioning of the company and refreshed messaging for all digital channels.  

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Solutions Applied

Brand Strategy

Copywriting

Competitive Analysis

Qualitative Research

Creative Direction

Results

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Clarity in a constantly
shifting landscape

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