Helping a tour operator define their brand ethos

Tenon Tours is a boutique operator of customized journeys to the most fascinating destinations in Europe.

The Challenge

Despite recent sales growth, the company lacked a cohesive brand narrative and consumer-facing communication guidelines for sales and marketing teams. As the client prepared to launch new destinations, Tenon’s executive team tasked Dune7 with a brand audit and creation of a brand strategy.

The Work

Dune7 conducted in-depth workshops with Tenon executives and staff and then produced a full brand strategy and tone of voice guidelines. This culminated in a repositioning of the company and refreshed messaging for all digital channels.