Kaptio is modern travel technology to simplify the selling and operating of multi-day travel experiences.
Kaptio approached Dune7 to hone their brand strategy and to support implementation of the company’s first organic marketing campaign. The challenge was to appeal to a wide range of partner stakeholders while encapsulating the company’s ‘innovation-first’ mindset.
Dune7 delivered a holistic brand platform, culminating in an actionable messaging framework that was used to relaunch the company’s website. A series of thought leadership pieces helped elevate executive voices, while complementary content, such as landing pages and blog articles, enabled sales by supporting the overall value proposition.
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