Establishing SEO as a core acquisition channel for an airline loyalty startup.
point.me is a better way to book flights with points, helping travelers redeem airline and credit rewards for maximum value.
The Challenge
Point.me approached Dune7 to scale their nascent organic marketing channels off the back of a Series A round of funding. The challenge was to steal share of search in a competitive space, including incumbents like NerdWallet and The Points Guy.
The Work
Dune7 delivered a comprehensive SEO strategy and ‘end-to-end’ content production management that ultimately established the brand as a thought leader in the points and miles space. Dune7 also collaborated with Point.me on an industry-leading ranking of ‘The World’s Best Airline Rewards Programs.’
CONTENT CAMPAIGN
How to Book Lufthansa Flights with Miles and Points
Solutions Applied
On-page & off-page SEO
Content Strategy and Production
Digital PR +
Outreach
Results
116% increase in organic traffic vs. prior year
400% increase in keywords
Growth supported case for raising Series B funding
#6 on SimilarWeb’s Top 10 list of fastest growing companies by site traffic
Clarity in a constantly
shifting landscape
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