Creating content to drive demand gen for a growing SaaS company

Catalate is the leading pricing optimization platform to increase revenue and manage operations for ticketed attractions.

The Challenge

When it comes to dynamic ticket pricing, the tours and activities industry remains behind other sectors. However, Catalate had a first-mover advantage and was already seen as a leader in pricing and e-commerce software.

However, there was an education gap among Catalate’s customers and new entrants were encroaching on the company’s market share. Catalate executives approached Dune7 to help provide strategy, scale, and structure to their b2b marketing efforts, with a focus on content for their knowledge hub and blog.

The Work

Dune7 devised a content strategy including a competitive analysis, customer journey matrix, SEO opportunities, and ultimately, an editorial calendar. Topics ranged from core product marketing pieces around the benefits of dynamic pricing strategies to case studies that provided proof points to Catalate’s sales team during a multi stakeholder sales process.

Dune7 also drafted and designed the company’s first-ever white papers.