Empowering a venture-backed travel insurance startup to challenge the incumbents

battleface enables customers and partners to easily select travel insurance products that perfectly fit their needs.

The Challenge

After a successful launch in the U.K., battleface brought their personalized travel insurance products to the U.S. market, looking to capture market share from well-entrenched incumbents.

Brand awareness was low and the website was sparse with content. The company was up against some very established competitors with years of domain expertise across both consumer and enterprise.

The Work

Dune7 began by providing battleface with a comprehensive site architecture map as part of a larger content strategy. Topical expertise was built out across insurance coverages and benefits, destinations, and activities. This resulted in hundreds of pages of new, rich content that was immediately indexable by Google.

As the relationship and organic traffic grew, Dune7 turned to off-page SEO tactics such as digital PR to acquire highly relevant backlinks to help further boost organic rankings. When battleface decided to pivot to a b2b model, Dune7 remained an integral part of their marketing support network, creating engaging thought leadership assets to increase awareness and lead gen among core partner verticals.