Growing the direct marketing channel for a leading safari operator

Natural World Kenya Safaris designs customized safari experiences across East Africa. 

The Challenge

Based in Nairobi, Natural World Kenya Safaris is a local operator of exquisite, custom safaris throughout parks and conservancies in East Africa. The company wanted to increase direct bookings from core source markets such as North America and Western Europe, but were up against well-funded incumbents and OTAs. Natural World also had a limited budget due to pandemic-era financial constraints. 

The Work

Natural World engaged Dune7 on multiple levels, commencing with a brand messaging audit. The scope then moved towards technical changes on the site such as improving website performance and optimizing landing pages. The last phase encompassed production of new, engaging content for the blog and an overhaul of accommodation pages to solve duplicate content issues. 

maasai warriors Kenya

Solutions Applied

On-page SEO

Content Strategy +

Brand Strategy

giraffe, Kenya safari
Zebra, Kenya safari
lion yawning, Kenya safari


66% increase in organic traffic

20% increase in website performance speed

547% increase in keywords ranking page #1 of Google search results 

chart showing increase in SEO traffic

Clarity in a constantly
shifting landscape

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