Scaling organic traffic through rich content creation

Explore Worldwide is a leading global tour operator, with hundreds of adventures to all corners of the earth.

The Challenge

The company needed to improve their organic acquisition strategy and SEO foundation to hit future growth goals in the United States. The marketing team also wanted to elevate their blog and create more targeted & engaging content for the U.S. market.

The Work

Dune7 created long-form content and original illustrations, while also delivering on best practices in SEO content writing. A combination of maps and structured sections addressed users questions and provided for practical informational needs.

The content now receives more organic traffic than any other page on the entire website, other than the homepage.