Driving direct-to-consumer transformation for a travel insurance brand with integrated SEO and GEO

Redpoint Travel Protection offers comprehensive and customizable travel insurance solutions.

The Challenge

Historically, Redpoint’s growth was driven by travel trade partnerships, including relationships with some of the industry’s most established tour operator brands. But leadership recognized a clear opportunity to scale beyond b2b and grow a meaningful direct-to-consumer channel. Redpoint engaged Dune7 to accelerate direct customer acquisition and revenue in a highly competitive travel insurance market dominated by entrenched incumbents.

The Work

Dune7 delivered an intent-based search strategy to achieve cut through and engagement to audiences in North America, in both traditional and AI-powered search surfaces. By building topic authority around its niche in high-risk, remote, and adventure travel protection, Dune7 has helped Redpoint to gain share of search while increasing its brand visibility through citation worthy content and Digital PR.

As a result, nearly 50% more travelers are now discovering Redpoint through search, significantly accelerating its DTC acquisition and growth efforts.